After the successful release of a teaser and two official posters, the trailer of the Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ZERO, which was launched on November 2, receives a thunderous response from the audience. It gathers 100 million views on day four, breaking all records – It has become the most viewed Indian film trailer. It has beaten the record of Thugs of Hindostan, Race 3 and Baahubali 2 in this process. People just cannot get over the avatar of Shah Rukh Khan as Bauaa Singh.
This is the first time that Shah Rukh Khan and Aanand L Rai are collaborating for a film. It is also the most expensive film that Rai is making in his career.